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The concept originated as joke but when Schwartz proposed the idea to House Industries, they convinced him to follow through with the concept.
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#NEUTRA TEXT BOOK SC SERIES#
Neutraface Condensed is an adaptation of Neutraface with a condensed width that Schwartz began to develop as soon as he and his colleagues realized how popular the original series was.Neutraface Text has a larger x-height than its display counterpart and increased stroke contrast. Īlthough Neutraface was conceived as a display and headline typeface, Neutraface Text was created to complement Neutraface Display. Since there were limited samples of Neutra's signage, much of Schwartz's work was interpretation, including an entire lowercase alphabet which Neutra had never used and thus was based on Futura, Nobel and Tempo. The Neutraface alphabet was developed through consultation with Neutra's son and former partner, Dion Neutra, and with reference to the signs on the buildings designed by Neutra. It was the result of a project started by Schwartz to design "the most typographically complete geometric sans serif family ever", based on Richard Neutra's principles of architecture and design. Neutraface was designed by Christian Schwartz over the period of a year with assistance in art direction from Ken Barber and Andy Cruz.